How to Jump into Tech Blogging for Blockchain With Zero Experience

I am a doctor by training and it’s pretty unusual for a doctor to jump into the world of blockchain without any prior knowledge. I moved across the world with my partner for his work, so here I am in Silicon Valley working as a tech blogger for a start-up during the day.

Tip #2: Know what your company is doing/what is the game plan: Ideally, this should have been done before you started your job. Sometimes, startups don’t necessary have all the answers. The best thing you can do is to find out the game plan so you can read up on relevant things accordingly. During my first week on the job, I read about blog writing, SEO, and optimising Twitter & Reddit growth.

In a way, blockchain is kind of like medicine in that there are “specializations” (e.g. cardiology, general surgery, family medicine). My company focuses on building a decentralized IoT platform. There are other companies focusing on collecting informations about bounty and ICOs and even merging AI or data with blockchain. Don’t go barking up the wrong tree by comparing your company with a competitor that is not related to the field.

Tip #3: Active listening/reading: What are people talking about at work? What is the biggest news today on Twitter (e.g. another company getting hacked)? What are the trending topics on Reddit? Write those down and start researching these topics in your spare time. I subscribed to a bunch of newsletters like CB insights after it came up in during one of our team’s conversation. This may sound like information overload, but this is how to build a solid foundation at the start. As a blogger, I have to keep my audience in mind. Without good research, I cannot write about something that people would be interested in reading.

Tip #5: Stay on brand: This is not your own company. I think what many millennials have mistaken is that they can post whatever they want on the company Twitter/Reddit/Medium. Unfortunately, I’ve seen a few bad examples. Maintaining a professional tone is always necessary. Be courteous to your readers. It is important to have a little bit of a personality in content creation, but don’t go overboard. If your intended readers are male techies, then you need to spend some time learning the tone and vocab commonly used on popular blogposts. Speak their language and you will attract readers.

The advice that I’ve given is applicable to any tech field. The best hustlers that I have met all put in a significant amount of work and time to get to where they are today. One of my friends spends his Sunday meeting with his start-up teams one after another. There is no such thing as an easy side hustle.

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