Worst Community Practices

Airdrops are not your friends

Imagine you have just opened a jewelry store and want to quickly attract a lot of customers. Wouldn’t it be a nice idea to grab some of the jewelry and visit local homeless shelter and make a giveaway there, on just one simple condition — the inhabitants should visit the shop. We have first happy clients and crowds in the store — that’s a textbook marketing, what can go wrong?

No sane person would ever do something like this in traditional business. In crypto this is a common practice, called an airdrop.

First airdrops (or giveaways) happened long before the ICO craze — apparently, it was the Auroracoin that first airdropped coins to registered Iceland citizens in March 2014. More projects did the same later and it was considered like it seemed to be — simply a surprise gift.

It changed after the ICO fever began: bounty campaigns became ‘a must’ in the standard marketing package that almost everyone used during token sale preparations. And airdrops, as we know them today, appeared as a part of bounty campaigns, being a black sheep from the beginning.

Let me explain: bounty campaigns are a set of activities beneficial for a project that a participant should take part in in exchange for free tokens, for example — making tweets and retweeting news, translating forum threads, writing articles or making videos about the project. So, to be eligible for the reward, one should have done something helpful. At some point, another ‘activity’ was added into the bounty: ‘join our official chat’.

That is right, you got free money just buy joining the chat!

So, let’s see what are the pros and cons to do an airdrop for your project in 2019.

Pros

Cons

Why do we still have airdrops, despite them having so many cons? I think, there are two mains reasons:

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