Discover How Your Branding Team Can Benefit from Digital Asset Management

Everyone knows that today’s marketing and branding assets are all digital. The days of large filing cabinets, physical storyboards and paper portfolios are ancient history. Now, everything that exists to help you manage your brand assets is stored digitally — usually on a shared hard drive or in the cloud.

These basic storage methods may seem sufficient at first. But for a business that’s quickly scaling and has a growing team of collaborators, a more powerful solution soon becomes necessary quickly. In these cases, the Digital Asset Management system may be the right choice.

Your Digital Asset Management system should also track the use of different assets during the marketing cycle, clearly showing your branding team whether the changes and adjustments they are implementing at different stages of the cycle are actually paying off.

Simple cloud storage solutions offer just what — a place to store files with basic navigation and search functions. A Digital Asset Management system offers so much more. One way to visualize the difference is to imagine a big empty clothing closet versus a highly personalized luxury closet with custom built clothing organization and movement systems — as well as a live-in tailor available to make changes or alterations 24/7. A big, empty closet can hold your wardrobe, but a state-of-the-art custom closet can help you get the absolute most out of our wardrobe. The same principles apply to digital assets. A cloud storage solution will simply hold the assets — but a DMS helps branding professionals utilize their collection of branding resources to the fullest.

Making the transition from traditional hard drive or cloud storage to a Digital Asset Management system is a big decision. Choosing the right DAM platform is crucial. Here are a few important aspects of a Digital Asset Management system to consider when making your decision:

Related posts:

Awareness to vulnerabilities across the industry is increasing, but you need to think about the next potential attack and your lines of defence. The cyber threats facing your business are…

Howard Schultz grew up in housing projects in New York City. He was raised in a working class Jewish family. He never dreamt of someday being worth $2.3 billion. His mother was a full-time stay home…

Situs Judi Slot Online Terpercaya Gacor Gampang Maxwin hari ini. Daftar situs slot gacor teranyar RTP slot ringan menang kini udah siap di hadapan semuanya penikmati judi online di Indonesia. Dengan…